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Blogs grow over time and their accumulated content is a gold-mine for search engines and the targeted traffic they bring. While contextual Ad networks like Adsense are effective, passive ways of earning money from a blog, I think affiliate programs are superior in many aspects, particularly in terms of long-term profit.                                                                                                                                          

 Here are some reasons why.

• Higher earning potential – doesn’t only depend on ad impressions and clicks
• Better integration with a blog’s niche/content- No matter how you blend contextual ads, they won’t fit in completely.
• Earnings do not entirely depend on a blog’s popularity, Page Rank or number of readers
• Variety – There are a large range of products to suit every website niche. 

Blogs with search-engine friendly content can be a effective long-term way to promote specific affiliate programs. An organic site (one that receives most of its traffic from search engines) is accurate because such a site continues to receive highly targeted traffic over time and doesn’t solely depend on ad campaigns for traffic.                                                                                                                

                                                                                                                                                                                        Here are a couple of reasons why organic blogs are an excellent ways to make money from affiliate marketing.                                                                                                                                                                

                                                                                                                                                                                You can only milk so much out of a static squeeze page . Once a consumer has seen and dismissed it, there’s very little chance of them making a repeat visit. On the other hand, blogs can offer a variety of updated information and are a persuasive means that will eventually convert doubtful consumers into willing referrals.                                                                                                  

                                                                                                                                                                             Blogs are like slow-cookers. They work by gradually cajoling a visitor into action, while seeking to diffuse all misconceptions or hesitation surrounding a specific product. Blogs can also be persistent in a non-intrusive way. One page ads hammer the consumer with benefits and testimonials while the well developed blog makes friends with the consumer, saying “Here’s all I know about the product. Let me know if you need more help.”                                                                         

                                                                                                                                                       Some thoughts on the Ideal Affiliate Blog

You can set up some blogs for some specific affiliate programs and these examples may help you:

• The blog should use unique content as much as possible. Good for both search engines and readers.

 

• The blog must have a very strong niche that relates to the affiliate program in question.

 

• The blog must provide easy access to information that is perceived as authentic or even ‘objective’

 

• The blog should not run too many ads. Consumers tend to see over-monetization as profit > value.

 

• The blog must be up-to-date on the trends surrounding the niche. Outdated news doesn’t reflect well.

 

• The blog should practice invisibility. The consumer should not know that you are doing affiliate marketing, i.e. getting a cut of the product sold. Debatable.

 

• The blog should evolve seamlessly to include other product or market trends.

 

• The blog should have a personality and opinion. In the end, it’s a person-to-person recommendation that does the trick.

While not exhaustive, these points can help to determine the effectiveness of a blog that is solely monetized by affiliate commissions. While traffic is important for contextual programs like Adsense and Page Rank is vital for link selling, affiliate blogs need to focus more on persuasive copy writing, effective search engine optimization and most importantly, issues of trust between the customer and the affiliate.                                                                                                                                                                                                                                                                                                                                        Affiliate marketing with blogs is a fascinating topic, because blogs just seem to have so much natural advantage when it comes to building a consistent consumer base for affiliate programs .

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